International Women’s Day

International Women’s Day March 8 The Coca-Cola Company celebrates through its initiative to advance women’s economic empowerment around the globe. In honor of International Women’s Day here in the United States and the Company is highlighting its progress through a partnership with the Adelante Movement presented by Coca-Cola.


Adelante, founded by Nely Galán is a grassroots movement designed to unite and empower Latinas in the U.S. economically through inspiration and motivation with training and resources on entrepreneurship. The organization is part of the Company’s initiative that aims to empower 5 million women entrepreneurs across the Company’s value chain by 2020.

Adelante may be a valuable and pioneer partner not only on The Coca-Cola Company’s path to empowering 5 million women across the world but also here reception through its efforts to advance the Latina businessmen , who are the emerging market within the U.S.,” said Alba Adamo, Group Director of Hispanic Marketing, The Coca-Cola Company. Adelante provides skills training to help Latinas make a positive impact on their local economies and their families’ future

The work of Adelante and its members are particularly important as both the Latina population and Latina-owned businesses still grow.


  1. The U.S. Latina population is expected to increase from 16.4 percent today to 25.7 percent in 2050.

  2. There has been a nearly 200-percent increase in Latina-owned businesses over the past decade.

  3.  As of 2013, 1 in 10 women-owned businesses in the U.S. is owned by Latinas, with receipts totaling $65.7 billion.


Adelante trained thousands of women in 2014 alone in business, finance, and marketing to support their entrepreneurial dreams, and expects to train more than 25,000 women over the next three years. The organization offers an online hub of business tools, in-person and online training, events in multiple cities each year and connections to Hispanic organizations across the country
Location: United States

Comments

Post a Comment

Popular posts from this blog

Becoming Empowered

Latina media dynamo and ladies' strengthening advocate Nely Galán, named the "Tropical Tycoon" by The New York Times Magazine, is one of media outlets' savviest troublemaker abilities. A foreigner and independent news tycoon, Galán was the principal Latina President of Entertainment for a U.S. telecom company (Telemundo). She is an Emmy Award-winning maker of more than 600 scenes of TV in Spanish and English, including the FOX hit reality arrangement "The Swan".  In the wake of getting independent on her own terms, Galán has made it her central goal to show ladies—paying little mind to age or foundation—how they also can become business visionaries. Her New York Times top rated book, SELF MADE: Becoming Empowered, Self-Reliant, and Rich inside and out (¡ADELANTE! Cómo Ser Emprendedora y Autosuficiente Para Alcanzar Una Vida Rica y Realizada) was distributed by Spiegel and Grau/Random House in 2016. Propelled by the new insurgency in ladies' business drov...
Read more

Empowerment

Strengthening is simply the level of self-rule and assurance in individuals and in networks. This empowers them to speak to their inclinations in a dependable and self-decided manner, following up on their own position. It is the way toward getting more grounded and more sure, particularly in controlling one's life and guaranteeing one's privileges. Strengthening as activity alludes both to the cycle of self-strengthening and to proficient help of individuals, which empowers them to defeat their feeling of weakness and absence of impact, and to perceive and utilize their assets.  As a term, strengthening starts from American people group brain science and is associated[by whom? with the social researcher Julian Rappaport (1981). Notwithstanding, the foundations of strengthening hypothesis expand further into history and are connected to Marxist sociological hypothesis. These sociological thoughts have kept on being created and refined through Neo-Marxist Theory (otherwise calle...
Read more